ALENA HOLCOMB
ART DIRECTION & GRAPHIC DESIGN
10+YEARS EXPERIENCE / BRAND EXPERTISE
01.
A natural leader who
brings value and fun.
02.
Quick learner & wise decision maker.
03.
Project management skills & new workflows.
04.
Graphic Design & art expert.
05.
Collaborative, honest and transparent.
At a glance
01 about
Greetings and welcome! I'm a graphic designer based in California, specializing in leadership and fostering growth within creative teams. My approach prioritizes people, coupled with a profound passion for crafting brand identities and cohesive aesthetics across various platforms and interdisciplinary departments. With over a decade of experience in graphic and product design, I excel in delivering seamless designs across diverse client touchpoints and brand contexts, spanning consumer packaged goods (CPG), print, marketing, digital marketing, social media, art direction, photoshoots, agency collaboration, digital asset management, project coordination, video content, web development, e-commerce, packaging, gifts, fashion, and home goods.
My commitment lies in creating designs that add value to brands while staying attuned to current trends and technology. On a personal note, I find fulfillment in working for companies that prioritize environmental impact, support local communities, and prioritize employee well-being.
With a decade-plus track record, I bring creative and aesthetically pleasing design solutions that align with brand and marketing objectives. My strength lies in maximizing success through confident and persuasive ideas, maintaining a clear, objective-based focus to ensure a seamless brand experience at every customer touchpoint.
In my previous roles, I reported directly to the Chief Marketing Officer (CMO) and collaborated closely with Marketing and Sales teams to design and produce products, print materials, and fulfill social media requirements. My expertise spans complex product packaging, product development, marketing collateral, catalogs, printed goods, point-of-purchase displays, retail signage, advertisements, and social media graphics across platforms. I also handle email content, digital ads, and in-house projects catering to the company's internal needs.
I believe in injecting a sense of humor and fun into hard work. A strong cup of coffee (or tea), a love for music (including playing it), staying active, engaging in outdoor activities, and spending quality time with family are integral aspects of my life. In my downtime, you'll likely find me exploring art museums, trying out new restaurants, or, let's be honest, enjoying some karaoke.
02 portfolio
03 Experience
Traditional Medicinals - Graphic Design Manager - July 2021 - Present
Ghirardelli - Senior Graphic Designer - March 2015 - July 2021
Regal Art & Gift - Product Designer - May 2014
Freshpress - Owner/Designer - May 2013
Trumpette - Graphic Designer - March 2010
Costco - Freelance Designer - August 2010
Page Design Group - Internship - July 2008